Growth · Hong Kong · Full-time
UA / Performance Marketing Specialist
Scale cost-efficient user acquisition across AppLovin, Meta, Google, and other networks for our global puzzle apps.
About the role
Own paid growth for KST GAMES’ overseas casual titles. You’ll plan, launch, and optimize campaigns that bring the right players — not just cheap installs — while partnering closely with product and creative.
Responsibilities
- Plan and optimize UA campaigns on AppLovin, Meta, Google, and related networks
- Track CPI, ROAS, retention, and creative fatigue; propose clear weekly actions
- Brief and iterate playable / video creatives with art and marketing partners
- Maintain MMP and attribution hygiene (e.g. Adjust) with engineering
- Share market and competitor insights that inform store and product decisions
Requirements
- 2+ years performance marketing / UA for mobile apps or games
- Hands-on experience with at least two major ad networks
- Strong spreadsheet skills and comfort with MMP dashboards
- Clear written English for reports and creative briefs
Nice to have
- IAA / hybrid-monetization puzzle or hyper-casual background
- Experience buying for US / EU / JP / KR markets
- Basic creative editing or UGC briefing experience
How to apply
Email your resume and a short note on a campaign you scaled to support@kstgames.com with subject line Application: UA / Performance Marketing Specialist.